These examples of professional property photography compared to non-professional images of interior and property photography highlight why you should invest in pro images.

The Professional Edge: Why You Should Invest In Your Image

CONTENT, Content, content:

Content is such a buzzword these days. We’re all encouraged to create “Content” with very little insight into what exactly qualifies as valuable content. And likewise, there is very little concrete information on how we can make content work for our businesses.

I’m actually in the middle of a video series on Content, with my first video entitled, “What is content and why should I (or my business) be creating it?” In short, content is information, entertainment or inspiration that you deliver through media to someone of interest. Whether they are prospective clients or collaborators, the fundamental thing to remember is that content is about providing something useful for the sake of building a relationship between you. My second video, “How to create business content that your audience wants to see” takes things a step further by clarifying that content should be formatted natively to the platform on which it will appear, whilst being engaging at the same time. This article will focus on part of the engaging aspect of content; the visual interest.

Visual Appeal

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In addition to commercial/corporate photography, I also photograph properties. This past week, a homeowner contacted me with an interest in having her home re-photographed. Her estate agents had been by on three separate occasions to photograph her home, but she didn’t feel like they captured the value and appeal of her home in the best possible way. For me, this has provided a perfect opportunity for comparison in how content that is comprised of high-quality, professional elements is not only more attractive but how it also can add value to the project.

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To breathe, or not to breathe

As a professional photographer, my job is to add value to a project through influencing perception. This home is on offer in excess of £500,000. In particular, there is nothing “wrong” with the photos provided by the estate agent. And I have also not used any photoshop tricks or any other forms of deception in making the first photo appear as having more value. It is simply the professional edge. And while the home would likely still have interest at or around the asking price, having content that makes the property more appealing increases the likelihood that it will resonate with buyers who appreciate quality. The photo on top sells a standard and people are more inclined to pay a premium for quality. There is life and feeling in the above photo and this is part of the emotional connection that is needed for engaging content.

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The devil is in the detail

Again, the second photo is not in any way awful. But the first photo has been taken with care for precise angles and greater balance in terms of the lighting. One is good while the other is “good enough”. When we’re seeking a professional edge, “good enough” will never suffice.

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Perception is reality

I hope these have been some fairly straightforward examples of how a higher degree of visual appeal can add value to your content and thus your projects. Here are a few more examples which will hopefully inspire you to create (or invest in) visual media to help increase the value and impact of your next piece of content.

Let’s add value to your content

I would love to discuss ways in which I could possibly help to add value to your upcoming projects, even if that’s by simply providing a few free pointers for you to consider. I would love to hear from you by phone on +44 7766 661 253 or via email at kevan@smithstudios.co.uk.

Also, if you found this article to be useful, I would also be grateful for you to “like”, leave a comment or even better for you to share it with your network.

I’m a commercial photographer, based in Kent and I specialise in creating dynamic, eye-catching images for my clients. My images are created to add value to every message conveyed across the spectrum of digital and offline platforms alike, including websites, brochures, blogs, social media channels, case studies and any other medium as required. My clients range from BAFTA award winners, multi-national building firms, television personalities and heads of state to local businesses, respected artists and ambitious entrepreneurs. I was born and raised in Little Rock, Arkansas (U.S.A.), and after a stint as a lab technician followed by time out to travel, I began a career as a production rigger, working primarily in television and film. This experience allowed me to become accustomed to pressurised working environments and a demanding clientele! In 2011, I began studying at the London Film Academy, which eventually led to me devoting my time and training to becoming a commercial photographer. Whether you have a specific project in mind or you’re looking for a complete brand identity overhaul, I’d love to hear from you. You can email me at kevan@smithstudios.co.uk or give me a call on +44 77 6666 1253.

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