What is Content and why should I (or my business) be creating it?

Do you ever wonder what everyone means when they talk about content? Do you sometimes doubt the effectiveness of content and whether you should invest your time and resources into creating content? In this video, I discuss some of the basics of how content has evolved over the decades and what makes “good” content in this social media-driven era. I list some of the do’s and don’ts about creating content and this video is the foundation for my upcoming series where I’ll go further into topics like how to make content that your audience wants to watch, and how to integrate your content strategy into your everyday life. After watching this video, you’ll be more familiar with the purpose of content and how it can help you or your business to achieve your online goals.

Here are some of my own content sites as well:

Instagram: https://goo.gl/sYWfND

Twitter: https://goo.gl/HvpW5x

Website: https://goo.gl/qps5an

I’m a commercial photographer, based in Kent and I specialise in creating dynamic, eye-catching images for my clients. My images are created to add value to every message conveyed across the spectrum of digital and offline platforms alike, including websites, brochures, blogs, social media channels, case studies and any other medium as required. My clients range from BAFTA award winners, multi-national building firms, television personalities and heads of state to local businesses, respected artists and ambitious entrepreneurs. I was born and raised in Little Rock, Arkansas (U.S.A.), and after a stint as a lab technician followed by time out to travel, I began a career as a production rigger, working primarily in television and film. This experience allowed me to become accustomed to pressurised working environments and a demanding clientele! In 2011, I began studying at the London Film Academy, which eventually led to me devoting my time and training to becoming a commercial photographer. Whether you have a specific project in mind or you’re looking for a complete brand identity overhaul, I’d love to hear from you. You can email me at kevan@smithstudios.co.uk or give me a call on +44 77 6666 1253.

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