When using social media, there’s no better way to communicate professionalism than by using professional images. However, many growing businesses forego the expense of professional photography and look to create their own images. As such, I’ve compiled a few tips for creating your own professional looking images, which will hopefully hold you over until you can afford to give me a call!
Include your Directors, Managers and Staff
Perhaps the most important point in creating your own images is to introduce your customers to the faces of the business. This is your opportunity to bring a personable touch to your business, and you should leave customers with a feel for the way that you operate.
Always leave space for branding and copy
Your actual photos should be a feeling/concept as opposed to a thing. Make sure to leave space for branding and copy, which will help to create the emotion/feeling which will compel your customers to act. Also, make sure to include the company logo or colour scheme when possible for added impact.
A consistent look and feel is key
Company headshots and stock images should reflect the company’s brand. A consistent set of images communicates quality and it helps instil trust and brand recognition.
It’s all about the Light!
Amateur lighting is perhaps the most obvious tell when a company chooses to create their own images.
Lighting is also the most difficult pointer to give without going into extensive detail. The simplest way to describe it is that a bigger light source will produce a softer image with less contrast. Almost all commercial images look better with soft gradients and less contrast. A flashlight is a small and contrasty light source. A grey, cloudy day is a very large and soft light source with little contrast. A bright, sunny day at high noon counts for a small light source. Look to create your images in spaces that offer large, balanced light sources for higher quality images.
The Devil is in the Detail
Soft, uniformed lighting is the key to capturing greater detail in your images. Appropriate lighting will allow your camera to focus properly, especially when using a mobile device. Along with appropriate lighting, a good photographic technique will minimize camera shake; another telltale sign (blurred image) of amateur image craft.
This image to the left is EXACTLY what the client requested. The client wanted a minimal, original stock image that depicted one of their typical clients. Whilst there are many things that are positive about this concept and potential application, I felt that a little creativity would add impact and flexibility to their set of images.
I suggested that we change the generic magazine to a branded booklet. I also asked the client to bring in one of their signs which I simply sat balancing on the chair to the left. Having already placed a branded cup in the frame, the end result was a highly impactful image that could easily endure as a signature image for the company.
Hire A Pro
Images and content are essential for most businesses in terms of growing the business online. Whilst it is possible to create your own high-quality images for your business, there is simply no substitute for the quality and consistency of using professional images.
And if you’ve found this article to be of interest I would be grateful if you could please “like” & “share” this article with your network.